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Great advice Nils, even though I don't plan on setting up a business any time soon, the advice offered is great!
You're true in what you say about keeping (potential) customers up to date because as you touched on I hate nothing more than a site with no regular updates on, at least with a blog you can keep in touch and show the customers that you're still there if you get me!
But yeah, excellent advice and a good post to read on my re-entry to checking my regular blogs ;-) .
Haha.
@Daniel: true, I never even considered those. You know, this isn't new what I'm saying here. Plenty of books have been written about it already. It's just the amount of people who still haven't paid attention that made me write this.
@Hrafn: hehe.
They have come up with one policy on blogs though, if you have a personal one, you're not allowed to talk about the company by name or reference. And if you do, it had better be sparkling or you should be prepared to either edit the content or fall on that sword.