Well, I agree with you, a lot. You can't reverse the time like that.
What we can become is not brand less, but brand care less.
I don't care about brands at all. I go for quality, functionality or certain style of things. I choose what suits me the most and don't care at all what brand it is.
litlove
· 3 years ago
Interesting... Michel Houellebecq is fascinated by the dominance of branding - he sees it as another way that the consumer society tries to package our dreams and thereby destroys them. I can't say as I've ever noticed a brand in my life. I buy jeans that fit, a watch I like the look of and electronic equipment that's within my budget. But as you say, the difficulty now is that ideologies are co-opted into brands (like eco warfare). How would Karl Marx have coped if his beloved workers had started churning out Marx Sneakers or Marx Choccie Bars - ho ho, I rather like the thought of that actually!
Napfisk
· 3 years ago
Brand careless, sounds good, Mrs L. Looks like most people don't much care and just go for what they 1) need 2) can afford 3) like. It's actually a pity this man had to drift this far into his misery to realize that. He may even get unhappier trying to shake his obsession. He should read more Lifecruiser perhaps and get in a good mood.
As far as Marx is concerned, that's a great idea to churn over. Marx of course wasn't against production or even consumption, so why not? As long as it wouldn't further antagonize the classes that is, hehe. Maybe he just didn't feel sexy enough to become a hidden seducer and left it to Che to become an icon. Just kidding, though it is a good point of view. I get giggles over the idea already.
Adem
· 3 years ago
The only way he could get away from branding was if he made his own clothes and never bought anything again, instead maybe preferring to bartor. He sounds a little silly, and it is more like a publicity stunt. I think he's been watching a little too much of 'The Good Life'.
Napfisk
· 3 years ago
Exactly. It all sounds a bit too self-promotional if you ask me. Don't forget he's a life style editor or what was it? It's like the web 2.0 guru speaking out against the hype.
The Good Life was fab! Richard Briers was great in it and Felicity Kendall was quite cute in her 'wellies and tight jeans' (at least to me as a small boy back then) ;-)
Adem
· 3 years ago
She was hot then, and I'm not afraid to say that she is still actually quite hot today!!
All Comments
What we can become is not brand less, but brand care less.
I don't care about brands at all. I go for quality, functionality or certain style of things. I choose what suits me the most and don't care at all what brand it is.
As far as Marx is concerned, that's a great idea to churn over. Marx of course wasn't against production or even consumption, so why not? As long as it wouldn't further antagonize the classes that is, hehe. Maybe he just didn't feel sexy enough to become a hidden seducer and left it to Che to become an icon. Just kidding, though it is a good point of view. I get giggles over the idea already.
The Good Life was fab! Richard Briers was great in it and Felicity Kendall was quite cute in her 'wellies and tight jeans' (at least to me as a small boy back then) ;-)